The Start Of Something Good
Our story starts in 2012. Ellen (aunt) sent Casey (nephew) a care package. The package contained Ellen’s famous cookies—baked from the recipe she had perfected and protected for 30 years. Everyone in the family loved the cookies, but no one (save Ellen) knew how to make them.
“I have to hide these from myself,” Casey thought, “they’re that good.”
It was right around college graduation that Casey told Ellen: “we need to start a cookie company.” We share a “family comes first” attitude, so we knew we'd make great business partners.
The time was right.
We decided to take the leap.
Ellen took Casey into the safe and revealed the secret recipe.
Did You Know?
Our cookies aren't actually cookies but "hunks"—small, uniformely-shaped square bites of goodness that make your mouth water. When we first started baking, we packaged each one by hand in saran wrap!
Growing the Goodness
Since we’ve started E&C Snacks, we’ve learned a lot. Like how to go from pitching and selling our cookies at local coffee shops to scaling for distribution in stores nationwide. We’ve learned how to package differently and have (repeatedly) asked our family and friends to be our taste testers (thank you!).